Discover Italy’s best-kept secret with a stay in the beautiful Itria Valley (and later, the cultural heart of Matera) and private, fully-chauffeured tours and tastings at the region’s most prestigious wineries.

Highlights of this Wine Tour

5 days from £1148pp
  • Relax with private airport transfers
  • Rest your head in a lovely 4* hotel in the enchanting area of the Itria Valley
  • Explore in style with two private chauffeured wine tours to and tastings, sampling the best of the Primitivo grape variety
  • Watch the production of mozzarella cheese in a local farmhouse and indulge in much of the traditional local produce during your stay

Speak to someone who's been there

Speak to Anna, our Provence expert

The described itinerary is only a flavour of what your trip could include. Call or email us and we’ll tailor the perfect experience for you.

+44 (0)20 8877 4940


Send us a message

A Sample Itinerary

  1. Relax with private transfers from Bari airport, after check-in at the 4* hotel in the enchanting area of the Itria Valley.
  2. Discover the land of Primitivo visiting two estates, followed by wine tastings. Your day will also include a light lunch based on traditional local produce. In the afternoon your English-speaking guide will take you for a guided city tour to discover European Capital of Culture 2019 – Matera, city of stones Sassi, and a UNESCO world heritage site!
  3. A free day to relax and explore the city at your leisure.
  4. Explore the countryside of the Itria Valley, in the very heart of Puglia. Visit a local farmhouse, where you will watch the production of mozzarella cheese, followed by a tasting of mozzarella, salami and bread. During the day you will continue to enjoy wine and tasting local produce.
  5. Depending on your departure time, take in the breath taking views of the beautiful landscape of the Adriatic coast and its intense and vivid colours. Relax with private transfers from Bari airport.

Need to know: This is a tailor-made itinerary based on 4* hotel options, that we can happily adapt to suit your requirements. Please note upgrades are also available -please ask for details. All our suggested packages are completely flexible and designed to give you some ideas and inspiration of what we can offer. SmoothRed is ATOL and ABTA bonded and we would be happy to make travel arrangements for you.


Getting Here: Bari International Airport is serviced by seasonal flights from London’s Gatwick and Stansted airports from British Airways and Ryanair.  Bari Central Station is a stop on a number of rail lines, by which Rome, Milan, Turin, Lecce and many others can be reached. Bari is about 4½ hours’ drive from Rome and 2½ hours from Naples.

Nearby Wine Regions: If you like Chianti, Prosecco or Barolo wines don’t forget that SmoothRed also offer wine tours to Tuscany, Venice, Piedmont, Cinque Terre and Amalfi Coast wine regions. Why not extend your stay and tick another world-renowned wine region off your list?  Our regional experts would be happy to sort the details.


Customer Reviews
Reviewed from Google

5 out of 5 stars

Tony Rook
Tony Rook

5 out of 5 stars

posted 1 month ago

We had a fantastic trip to Rioja with Smooth Red. The tour guide, wineries and hotels were all magnificent. A truly memorable trip and a great wine and food experience.

Janet Smith
Janet Smith

5 out of 5 stars

posted 1 week ago

Our wine tasting in the Loire Valley was amazing!
We stayed in 'Chateau Bouvet Ladubay' the building was very grand but in a relaxed way! The hosts were lovely, they were there when necessary but quietly disappeared when they were not needed! The day's wine tasting included information on wine growing, a bike ride in the vast cellars (anyone who can stay upright on a bike could manage the ride whether 18 or 80!), a lovely picnic lunch and plenty of wine to try!!!
Smoothred is a company that I highly recommend - from start to finish they have been helpful and very well organised. They ensured that our break in the Loire Valley was personal and memorable!
Thank you.